Image capture
Image management and distribution
Electronically-controlled printing
Medical imaging
Clinical diagnostics
Laboratory and patient instrumentation
Facility strategy
Healthcare services
Productivity improvement
Sustainable differentiation
Risk assessment
Customer Satisfaction Surveys
Identification of Emerging Needs
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DIGITAL STILL PHOTOGRAPHY
Digital still photography (DSP) in business has been the subject of a number
of projects. The most comprehensive has been a multiclient study, Electronic
Still Photography: The Coming Decade which examined underlying technologies,
applications, and strategic issues facing the industry participants. The
work culminated in a forecast of product developments (performance,
features, and cost) over the next decade, and a forecast of the market which
was segmented by application and camera characteristics. Strategies for
future industry participants were outlined.
Other projects have included
the evaluation of competitive camera designs and technologies, forecast of
electronic still photography's impact on professional photography and
photojournalism, and the assessment of photographers' preferences for
specific camera design approaches and operating features.
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SATELLITE-BASED FACSIMILE NETWORK
For a start-up venture, a consulting team including CCG designed and
implemented a facsimile distribution system for camera-ready newspaper
advertising images. A system architecture was devised which demonstrated the
technical and economic feasibility of the concept. The consulting team went
on to implement the system in a series of tasks that included:
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ON-DEMAND PRINTING AND PUBLISHING
Printing one, or a few, copies of books when and where needed is both
technically and economically feasible. Research showed that there is a
specific business opportunity in educational and professional markets. An
on-demand anthology printing service was designed to meet a primary need of
the readers, and at the same time recapture significant royalty revenue now
lost through photocopying. This project resulted in a preliminary business
plan for establishing such a business.
Other work relating to on-demand publishing assessed
the competitive strength of a particular printing technology in this
application. The values of specific performance levels and operating
features were determined.
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DIGITAL PHOTO STORAGE & DELIVERY
For the proprietor of one of the world's largest collections of
international photography, CCG developed a strategy for entering the
electronic stock photo business. The project required exploration of the
full range of technical and business issues. This required an assessment of
the changing ways in which stock photography will be used, and a forecast of
the future market for stock photography. Attention was given to the way
electronic imaging would interface with electronic pre-press systems.
Scenarios for the future adoption of this technology were developed.
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STRATEGY FOR ELECTRONIC COLOR PRE-PRESS SYSTEM
A vendor of high-end graphic arts systems wished to extend and diversify the
product line by developing an electronic color separation and half tone
screening system. CCG evaluated specific distribution channels that had been
under-exploited by electronic prepress system vendors. The work revealed the
value of a specific class of OEM vendors. A second project resulted in
identifying an optimum position for the new product in the crowded market.
The recommendations took advantage of the client's established customer base
and avoided direct confrontation with some of the well-established
competition. Further research sought (and found) non-graphic arts
applications for the underlying technology.
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PICTURE ARCHIVING AND COMMUNICATIONS SYSTEMS
(PACS)
The Concord Consulting Group has published a 330-page report based on an
intensive examination of the future of systems for the integrated electronic
handling of medical images from such modalities as x-ray, MRI, ultrasound,
CT, and nuclear medicine. The work was prompted by the revolution now taking
place in American medicine. For almost 20 years these PACS have been the
subject of enthusiastic research and experimentation, but of only limited
use in the healthcare community at large. But, in the last half of the
1990s, the situation changed vastly with a higher value being placed on the
operational and economic advantages of PACS and PAC subsystems.
The study identified and characterized the future
opportunities for PACS vendors, and is based on a systematic analysis of the
forces that govern adoption of new technology in medicine - technical merit,
clinical usefulness, operational effectiveness, and economic attractiveness.
The internal analyses was supported by two focus groups of recognized
leaders in the development and implementation of PACS. In addition, a survey
was conducted among potential users of PACS, i.e. radiologists and
administrators in hospitals and imaging centers.
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ASSESSMENT OF BIORESORBABLES FOR ORTHOPEDIC FIXATION
Our client, a successful supplier of niche products used in orthopedic
surgery, was considering acquiring a firm specializing in developing
technologies for resorbable products for orthopedic fixation (screws, nails,
pins, and other implants). We surveyed more than 60 bioresorbable products
and technologies being offered by 28 organizations throughout the world. The
technologies were categorized, and we projected commercialization profiles
for each category to the year 2006. We then assessed the likely position of
the target firm overall within this future competitive arena and laid out
the pros and cons of an alliance with them. Our client followed our
recommendations by rejecting an acquisition.
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MARKETING STRATEGY FOR A MULTI-FORMAT CAMERA
A client company developed a high performance laser scanning technology and
wished to launch a new line of multipurpose, multiformat medical imaging
cameras. CCG carried out extensive field research with vendors of
competitive systems, camera users in health care facilities, potential OEM
customers, and in the academic community. This led to the establishment of
functional specifications for the new camera. In addition, the market for
this innovative product was forecast. A strategy based on an analysis of the
market and the competitors was developed and CCG assisted the client in
implementing it.
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NEW-PRODUCT COMMERCIALIZATION IN PATIENT MONITORING
We were asked to assist the management team of a new venture in defining
their first product offering and in planning its development. The
technology, which was intended to replace or augment pulse oximetry,
involved noninvasive monitoring of cerebral blood and tissue oxygenation via
near-infrared optical reflectance measurements. The strategic plan of the
company and its associated product plans were reviewed and critiqued.
Significant changes in direction were recommended, these included a critical
adjustment in the product concept definition.
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IMPACT OF DRUG LEGISLATION
For a nonprofit, public service organization, CCG examined the impact of DRG
legislation on its ability to deliver home health care. By assessing the
traditional patient population in light of the changing regulatory
environment, CCG was able to develop a strategy for expanding services and
upgrading personnel. The strategy was implemented with the result that the
client organization's long term viability was assured, its position with
respect to proprietary providers strengthened, and the quality of service to
the community enhanced.
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PETROLEUM INDUSTRY PRODUCTIVITY ANALYSIS
We have assessed the productivity of operating units of over 30 major oil
companies around the world. This work is based on industry benchmarking on
proprietary analytical tools. The work has led to the analysis of trends and
recommendations for improvement. Participants have used the results and the
tools in continuing improvement processes to define opportunities and plan
action for improved profitability. Specific sectors of the Oil and Gas
Industry have been analyzed on an annual basis for the last 10 years.
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MARKET STRATEGY
The staff of an international major oil company, was assisted in the
development of a retail gasoline strategy based on customer needs. Customer
preference research was conducted and analyzed in several U.S. metropolitan
markets. This process asked motorists to select among competitive
alternatives of various product attributes and price levels. This tool
provided input to product strategy, competitive analysis and pricing
strategy. The client has implemented new strategic directions based upon the
output of this analysis that has the potential for a significant increase in
their retail market share.
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RISK/HAZARD ANALYSIS
For a number of commercial clients, we carried out risk analyses of the
processing, storage and shipments of oil/LNG/LPG and various hazardous
materials. We quantified the frequency of accidents using fault trees that
accounted for the failure rates of equipment such as level gauges, pressure
sensors (etc.) and of operator errors. We modeled the potential consequences
of accidents, including fire, explosion and toxic release. In each case, we
estimated the size of the hazard zone impacted by the accident. Finally, we
developed risk profiles for these activities and compared them with more
well-known risks. Thus, we identified the most important accidents and means
to mitigate them.
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CUSTOMER SATISFACTION
SURVEYS
We have asked thousands of
customers about their satisfaction with banks’ products and services.
With the banks, we identify performance elements, the building blocks that
make up the banks’ services. Customers indicate their satisfaction
with each element and, overall, with service received. By correlating
each performance element with overall satisfaction, we deduce the handful of
performance elements that are very important to customers. Thus, we
recommend to bank management that they act to improve performance elements
that (a) will strongly affect overall satisfaction and (b) that received low
satisfaction ratings.
IDENTIFYING EMERGING
NEEDS
In addition to multiple-choice questions about satisfaction, our surveys ask: (1) “What are the really good things about this bank?” (2) “What most needs to be changed or improved?” and (3) “What new products and services would best meet your needs?”. We give banks not only verbatim transcripts of the answers to these questions, but also analyses of the frequency of occurrence of themes. Bank management reviews the reports for ideas about new products and services and about additional performance elements to cover in future surveys.
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